Summary
Dr Hilary Matheson, a lecturer at the University of Wales who specialises in the media representation of sport, has discovered that, since 1984, football coverage in newspapers has increased by up to 45 per cent, with a corresponding decrease in the amount of coverage for all other sports. With the rise in the number of games shown on TV," she says, "the newsprint media have needed to focus on other aspects of the game, which has resulted in sports journalists writing about players' lives, contracts and other related topics which eight or so years ago would not have taken on the same level of importance. "Football is no longer about 90 minutes," says Tony Quinn, head of strategic planning at the advertising agency Leagas Delaney, which counts Reebok among its clients.
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Extract
Fouled! How Football Hijacked Our Culture
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Another month, another football scandal. It said something about the nation that a TV programme revealing little more than we knew already - that there's corruption in football - made headline news the following day. After all the hype, the content of Panorama's bung exposé seemed thin fare. But then, football no longer has to justify its place after the pips. Even in the ...See the full content of this document
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