Summary
The answers turn out to be strong predictors of voting intentions; American research has shown that most voters carry in their heads a "running tally" of positive and negative feelings about politicians. When asked, these voters may not recall anything that a politician has said or done in the previous year, but the evidence shows that subconsciously the tally influences voting behaviour.
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Extract
Brown Feels Blair's Pain
Gordon Brown may come to regret being so relaxed about his neighbour continuing to occupy the top spot until the summer. Monthly surveys by ...
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